ZURI UNITCulture into commercial value.
The Opportunity Company.
See where markets are moving. Build what comes next.
Bond & Play identifies accelerating markets, builds specialist operating Units around the opportunity and moves clients from signal to market.
Four operating Units. One owned intelligence product. One AI-native operating model.
ZURI — Sports, Media & Entertainment — Culture into commercial value.
Why Bond & Play exists
Opportunity moves faster than most organizations can build around it.
Bond & Play identifies where demand is accelerating and builds what the opportunity requires—specialist operating Units, strategic partnerships and, when the opportunity warrants it, products we own and operate ourselves.
Built around accelerating demand
Four operating Units. Built because the opportunity warranted dedicated depth.
Each Unit combines Bond & Play leadership with domain specialists and strategic partners selected for the opportunity. The Units turn conviction into capability—and capability into client advantage.
01 · ZURI
Turn culture and audience movement into commercial value.
Market & portfolio strategy · Audience & fandom growth · Partnerships & commercial activation
Build with Zuri → 02 · THEOTurn AI from possibility into operating advantage.
AI strategy · Work redesign · Custom AI systems · Sovereign AI
Build with Theo → 03 · ALTHEABuild and activate the infrastructure behind the future of women’s sports.
AI-native intelligence · Infrastructure strategy · Science · Publishing, events & market activation
Build with Althea → 04 · JAMESCommission a definitive cinematic record of a life, family, institution, collection or body of work.
Investigation · Story architecture · Private Cinema · Editorial & legacy stewardship
Commission James →Owned product · Opportunity identified and built by Bond & Play
Preparedness for people whose days move quickly.
Barnaby 6:00 is the Opportunity Company model in product form: personalized executive intelligence delivered by text at 06:00 local time. Open the briefing on any phone, understand what changed and why it matters, then use Ask Barnaby to go deeper.
06:00 local · Delivered by text
Mobile briefing · Read on any phone
Ask Barnaby · Query any signal in context
Founding Circle · Q4 20267-Day Executive Trial · Subscription follows beta
Executive intelligence briefings
A sharper scan of what matters most to your business.
Delivered at 06:00 local time. Ready on your phone.
The operating model
See the opportunity. Build the capability. Accelerate the outcome.
See earlier.
Track culture, technology, capital, audiences and behavior to identify where demand is forming.
Build specialist capability.
Build the specialist team and partner mix the opportunity needs, organized around the market and the outcome.
Accelerate into market.
Move from strategy into products, platforms, partnerships, campaigns, experiences and business systems that create commercial momentum.
One operating model
Scale capability before headcount.
AI expands what we can see, test and build. Senior leaders make the calls. Strategic partners bring the expertise the opportunity requires. Bond & Play brings the right people and systems together around the outcome.
More intelligence. Faster movement. Specialist capability matched to the opportunity.
Client advantage
- See more
- Move faster
- Build more intelligently
- Access exact expertise
- Senior accountability
- Scale without unnecessary layers
How we deliver
- AI leverage
- Senior judgment
- Strategic partners
- Specialist Units
- Owned products
- Execution
Built from 20+ years of market-making experience · now operating through an AI-native model
Identify the opening. Assemble capability. Create the outcome.
Selected proof behind the Bond & Play operating model: identify the opening, assemble the right capability and create measurable market value.
01Immersive Media
Validated a brand-funded cultural platform.
Launched an immersive digital art platform connecting experiential media, culture, sponsorship and commerce.
$200Krealized sponsorship revenue
02Executive Platforms · Market Convening
Built rooms where markets could form.
Produced FinTech BLK, Esports Brand Summit and Culture.Code.Humanity across major conference platforms.
1,300+combined attendees
03Barnaby 6:00
Validated concise mobile intelligence.
A live corporate pilot demonstrated 95% message read rate and 95% program completion—the engagement behavior behind Barnaby 6:00.
95%text-message read rate
95%corporate pilot completion
04Esports & Gaming
Converted audience value into revenue.
Originated, structured and drove a partnership between a global consumer electronics brand and a leading esports organization.
$500Krealized sponsorship revenue
About Bond & Play
Built to reorganize around opportunity.
Bond & Play identifies markets where demand is accelerating and builds specialist operating Units when the opportunity warrants dedicated depth. The current portfolio is Zuri, Theo, Althea and James.
The portfolio can evolve as markets do. The operating model remains constant: intelligence, senior judgment, AI leverage, strategic partners and execution. When an opportunity is worth owning, Bond & Play can build products such as Barnaby 6:00.
Bond & Play is led by senior operators and built to expand through specialist teams and strategic partners selected for the opportunity.
Founder
Built by an operator across culture, business and technology.
Bond & Play is led by Imari Oliver, whose career spans advertising, media, sports, emerging technology, cultural strategy, partnerships and venture development.
20+ years across media, technology, sports, advertising and innovation
Former VP, Sales & Global Partnerships at WME | IMG / Endeavor
Former VP, Creative Strategy at sparks & honey
Innovation leadership connected to the MIT Media Lab
$700K+ in realized sponsorship revenue across prior ventures and partnerships
1,300+ attendees across executive and cultural platforms
Start here
Bring us the opportunity. We’ll build the capability around it.
Whether the opening sits inside one Unit or crosses several, Bond & Play assembles the intelligence, specialists, strategic partners and execution required to move it forward.
hello@bondandplay.com